![]() It is almost impossible to continue to maximize profitability with the product/service mixes many organizations currently offer. ![]() This is given that the organizations of today often have (too) many products. ![]() It is becoming increasingly difficult to determine which products and services to invest in and which ones to retire. Similar to BCG’s well-known growth share matrix, but more comprehensive, the GE McKinsey Matrix offers a “systematic approach for the multi-business corporation to prioritize its investments among its business units.”
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